Online Video & other Topics

Below are information and statistics we follow and think have or will have singificance to higher education marketing. Also listed are interpretive essays we periodically write to try and make sense of current practice and trends.

While we do our best to separate wheat from chaff and signal from noise, the social scientists on staff insist we note that some sources may employ questionable methodolgies or present data selectively.

2015

Why You Should Be Watching Apple TV Sales This Season. Computerworld. Reports on some of the first speculation about sales of the fourth generation AppleTV durung the 2015 Christmas season. Since the fourth generation AppleTV has been opened to app developers, we think it could be a great platform college-related content for prospective students, parsent, and alums.

LAM ESSAY From Smosh to Frosh: What Colleges Might Not Get About Online Video. The successof YouTube stars may have lessons for planning and producing college recruitment videos.

12–24-year-olds are Addicted to Visual Content. Contently. According to Internet maketing and strategy guru Mary Meeker the pre-college and college set love to look at photos and video on Instagram, and 76% of millenials user their phones to create such content.

The Explosive Growth of Online Video in Five Charts. Contently. New video streaming services like Periscope and Meerkat are posied to attract 18 to 34 year-olds. The percentage of people using tablets to watch video was 48% in 2015, more than double the 23% watching on the devices in 2013.

Facebook Hits 8 Billion Daily Video Views. Tech Crunch. 8 billion people viewed videos on Facebook in November 2015, up from 4 billion in April 2015. The web, in case you hadn't heard is becoming a video platform.

"YouTubers" Are New Youth Inflencers. According to interviews with some pretty self-possessed teens people in their early twenties conducted by Defy Media. The piece is edited to make Defy Media's point that teens like "realtable" presenters.

Acumen Constent Content Report. 96% of youths 13-24 year olds watch video on social media or sites like YouTube for 11 hours weekly. on average. There's an interesting related video of interviews with teens at VidCon 2015.

Millennials and Cutting the Cord. New York Times. The majority of 14 to 25 year-olds don't watch TV on TV anymore. They are as likely to use a computer, smartphone, or tablet. Why is this an interesting statistic? The cost of access to the video plafforms teens are using is realtively low. That means colleges can, with approprite strategy, planning, and execution place video content before the large audience of prospective students the plaforms attract.

5 Facts about Online Video for YouTube's 10th Birthday. Pew Center for Research. 82% of 18-29 year olds used YouTube in 2014. YouTube is the second-largest social networking site (Facebook is first).

2014

It's Official, The Boomerang Kids Won't Leave. The New York Times. One of the reasons why parents are important audience for college communications.